Modern challenges for sales teams in 2025
Personalisation is one of the biggest conversion boosters because it builds so much trust. Unfortunately, sales teams often lack the resources to truly personalise their outreach.
Offer overload
Buyers are bombarded with generic offers every day. Only those that stand out will be remembered.
High expectations
Decision-makers are faced with a flood of data and choices. Without clear value, your message gets lost.
Conversion wars
Competitors are chasing the same leads as you. Only targeted outreach closes deals.
“The feedback on the personalized presentations was simply overwhelming”
Benjamin Hadizamani
Founder, Sitana
